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About

I’m a freelance Designer & Art Director specialising in design-led storytelling and editorial content for brands, charities, agencies and marketing teams.

I create engaging, multi-channel content across print, digital and social, bringing together strong visual storytelling with an editorial approach and a clear understanding of audience and brand objectives. From concept development through to art direction of photography, I help shape content and campaigns that feel distinctive, cohesive and relevant.

With over 20 years’ experience across agency and freelance, I’m used to working collaboratively with in-house marketing teams, agencies and editorial teams, managing projects from initial idea through to delivery. My experience spans lifestyle, food, interiors, fashion and beauty, alongside work for organisations and causes looking to communicate with clarity, personality and purpose.

Whether you need creative support for a campaign, editorial content, a brand story or ongoing creative direction, I’d love to hear about your project.

Clients
InStyle
Marie Claire

Livingetc

Brides magazine

Feel Good You 
The Lady

John Lewis

Waitrose

Monsoon

Spinneys

Vitality

Harrods magazine

The University of London

Isabella Oliver

Baukjen

Now Teach

Future Dreams

Anemoi Marine

Shedid & Parrish

Tortilla

General Mills

Asda magazine 

A black and white image of Jo Keigwin

© 2025 by Jo Keigwin

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